3. My Business Name
My logos are the first step into the design process of the brand. It is the one graphic that my businesses will survive upon. My website, content, and all other design elements must compliment my brand’s logo, as well as work with it towards the ultimate goal of making the sale to the client. Whether I've designed it myself or I hired someone else to do it for me — I needed to be the one that decides how it will look.
Now that I have a logo, I’ve gone through much of the design process for nearly everything else that will require design. It only took a bit more planning to complete the design process. My brands are very personal, a blog works well to compliment the logo and brand as a whole. For those my company brand, I want a sleek web design, sleek business card design, and sleek, high-end stationary and other printed material. Well, because the rest of my design needs would be based primarily off of the logo design, most of the target audience and business goals implementation will come into place naturally. I Still keep them in mind when developing my brand further. I try not to lose sight of the goals, and always pertain to the original message I’ve planned for. I also maintain a high level of credibility in the web design as it is in the entire brand.
6. I Write an Elevator Pitch
7. Write an About Page
Now it’s all about marketing and having clients find me. I’ve created a target audience, identified business goals (both present and future goals), built the brand in a design sense around those two definition, and created content that helps sell my services. This is all great, but at this point my brand is unknown and inactive. I'm not worry though — my brand is supposed to do the work for me, and given the time, it will. I let people know about my brand by getting listed on other websites, doing guest posts, or leaving messages in forums. Generally, marketing is the same — but now I market my brand as opposed to myself.
Create a basis for the business to expand in new ways When launching a new project, a brand can be used to jump-start it successfully. A good brand confirms credibility and this is top concern among many potential clients. A properly implemented brand will target the right clients and this will help finding the right clients looking for exactly your style. Losing sight of where you’re going is an issue that comes from having no goals, but having unspecific goals will also create this problem.
Create a business plan in order to be a separate article in itself, but it is a great way to outline goals as well as include finances and tools into accomplishing those goals. Set short-term goals along with your long-term goals which will make it easy to turn ultimate dreams into business goals, as we should, but shorter, more technical goals can track success better. Make your freelancing business and goals associated with it as public as possible. If this means sharing with only friends and family, then so be it. It will help to motivate you to complete goals — keeping your business on track.
Being realistic: It’s ok to dream high, but I don’t set unachievable goals for a time given. But having irrelevant goals ends up providing little or nothing to the growth of the business, which is pointless. For example, don’t set a goal to take on another client each week that you can’t handle — this will likely only limit the time you have to grow and market the business in other ways. A relevant goal would be, for example, to expand to more than a 1-man (or 1-woman) operation. Create an action plan for each goal - “I’d like to someday own my own design firm”, is just not good enough. Have a goal-by-goal plan to complete broader goals like this. In other words, make the goal actionable.
Keep everything in line when working on a new goal. Reaching goals means business and lifestyle changes, so I make sure my finances and other forms of security are still tightly in place throughout the process. I took a step back to analyze the progress and I’ve learned to teach myself onto the next goal.