I am a freelancer and entrepreneur who is task-oriented, pay attention to details and a team-worker. I'm also an avid investor in small ideas, keen reader and social activist who is enthusiastic in finding new opportunities by combining creative and analytical skills. I'm also a strategist who is systematic in approaching challenges. I grew up around farming communities, urban townships, mining towns and city metropolis within the various provinces in South Africa. This exposure lead me to be interested in human interaction and to appreciate what the human mind is capable of achieving. Through my vast interaction with different people, I managed to increasing my personal network. It became clear at an early stage of my life with the ability to spot opportunities which made me by nature, to become a social enterprenuer.....
As an individual with a positive outlook towards my challenges, I've embarked on the most interesting journeys in my life which I intend on documenting. These are the glimpse of my trials and tribulations because I believe that: "You must believe you are the best and then make sure that you are...".. I was once told that: "If you don't have enough money then you haven't helped enough people yet". The road to riches is paved with acquisition of specific knowledge.
“A wonderful fact to reflect upon, that every human creature is constituted to be that profound secret and mystery to every other.”
― Charles Dickens, A Tale of Two Cities
Executive Director | Dihlakanyane Trading (Pty) Ltd. t/a Instructor Labs
Tshwane, South Africa | February 2012 - April 2016
Director of Operations | Dithokeng Cleaning Services cc
Tshwane, South Africa | August 2006 - December 2007
Managing Director | Keyamo Management Solutions (Pty) Ltd. t/a Keyamo Technologies
Johannesburg, South Africa | April 2003 - November 2016
Design Draughtsman | Mamphake Office Supplies cc t/a Mamphake Designs
Rayton, South Africa | July 1999 - February 2017
Property Consultant | Mamphake Mabule t/a Documan Consulting
Rayton, South Africa | 2012 - present
Sunday, December 4, 2016
Pop-Up Store: My Viable Strategy
Collaborating with other merchants: I've learned that I don’t have to venture into the pop-up space alone. When looking to minimize costs, I always considered partnering up with other merchants. I normally find enterprenuers that complement my business and see if we can set up shop together. As a group, we can share the costs, pool efforts on acquiring fixtures to help merchandise the space, split responsibilities of store hours, and co-market the pop-up experience.
I prefer to clearly decide the dynamic of the group and that I align my brand with other merchants that create a truly branded experience that is going to elevate my message and amplify my reach to the right audience.
Negotiating with the landlord: As matter of principle, I will never sign any rental agreement without haggling a bit. I normally bring up the following factors when negotiating - Rent, Refundable deposit, Utilities, and Insurance. Alternatively, I consider drawing up a different type of arrangement with the owners. Rather than pay rent, I also arrange for an easy profit sharing agreement.
Monitoring peak hours and staff accordingly: One of my top cost-saving strategy for my budget pop-up is to pay attention to my store’s peak hours and staff as necessary. That way, I won’t end up paying for help I don’t necessarily need. I monitor the number of visitors at any given time (using foot traffic analytics tools) so I can set shifts and schedules accordingly.
In short, My Pop-up store strategy introduces my business to customers more informally, like a table at a flea market. More shaking hands and trading stories, less of everything else that takes me away from my customer. The louwer of a smaller investment to start a pop-up store compared to a traditional retail store which could be 80% cheaper, makes the economy look a little brighter when people are still pinching their cents. Since my pop-up store is more exclusive than traditional retail store, I have an easier time getting publicity from my social media outlets. Viral marketing helps too. Again, there's a time constraint, so urgency is easy to sell when I've got a product that people like. When I develop a new market or a new product, I use my pop-up store as a great way to test the waters before fully committing to a dedicated product development. Majority of my sales still take place in person but the Pop-up store allow my Internet-based business to sell offline, potentially creating a brand new niche market.